Kevin Hart Unveils a Ridiculous Fashion Line in Latest Foot Locker Ads

Comedian Stars in 'Hottest Month of the Year' Spots

By Alexandra Jardine. Published on Feb 10, 2016

Editor's Pick

Kevin Hart is all over the place at the moment; in Hyundai's Super Bowl ad, pretending to be David Beckham for H&M, and now in Foot Locker's latest "Hottest Month of the Year" campaign. "If I was a steak, right now's the time to eat me," he quips in one of the spots, presumably adland feels the same.

In the film seen here, the comedian unveils his own (ridiculously weird) fashion line to NBA forward Draymond Green, but quickly realises it's no good after hearing that Foot Locker is about to launch its February collection. He then attempts to pass Foot Locker gear off as his own.

A second spot, for Kids' Foot Locker, sees Hart stealing his son's gear to wear. The son, played by an actor, points out that the two are the same size, causing Hart to riposte: "You're small, I'm petite."

The spots, which will run on Foot Locker's social channels, are by BBDO New York and were directed by Neal Brennan at Caviar Content.

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Feb 10, 2016
BBDO New York
Foot Locker
Worldwide Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Executive Creative Director/Production:
Chris Beresford-Hill
Executive Creative Director/Production:
Dan Lucey
Creative Director:
Ryan Raab
Creative Director:
Dan Kenneally
Executive Producer:
Anthony Curti
Senior Producer:
Melanie Cornish
Music Producer:
Melissa Chester
Worldwide Senior Director:
Troy Tarwater
Account Director:
Janelle Van Wonderen
Account Manager:
Catherine Wright
Account Executive:
Sam Henderson
Project Manager:
Amy Orgel
Brian Pinkley
Production Company:
Caviar Content
Neal Brennan
Executive Producer:
Michael Sagol
Executive Producer:
Jasper Tomlinson
Line Producer:
Omar Bustos
Director, Photography:
Larkin Seiple
Jason MacDonald
Assistant Editor:
Ryan Bukowski
Executive Producer:
Corina Dennison
Malia Rose
Sound Director:
Heard City
Phil Loeb
Flame Artist:
Ed Skupeen
Flame Artist:
Mark Reyes
Tim Masick

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