Foot Locker: Harden Soul Music Video

BBDO New York Features Houston Rockets Player Getting His Soul On

Published on Aug 15, 2013

Editor's Pick

Who knew the Houston Rockets' James Harden had a soft spot for music? BBDO New York picks another amusing, off-court moment for a basketball player for a new Foot Locker spot. This time, he's working with Stephen Curry to record a new music video, an R&B album that will be the cherry on top of the best year of his career. But maybe there's another way to get to the next level?

A full-length, hilarious version of Harden's music video, complete with lyrics, can also be found here. The song was written by BBDO New York's creatives, and is also available for download. It made its debut on BET Wednesday night.

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Aug 15, 2013
BBDO New York
Chief Creative Officer:
David Lubars
Foot Locker
Senior Creative Director:
Chris Beresford-Hill
Senior Creative Director:
Dan Lucey
Associate Creative Director, Copywriter:
Jessica Coulter
Associate Creative Director, Art Director:
Matt Sorrell
Executive Producer:
Anthony Curti
Music Executive Producer:
Melissa Chester
Mackenzie Cutler
Sound Director:
Sound Lounge
Visual Effects/Conform:
Hornet Inc

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