Foot Locker: Kyrie In the Air

Longest. Slam Dunk. Ever.

Published on Nov 15, 2012

Editor's Pick

How does NBA player Kyrie Irving kill time? BBDO New York gives you unparalleled insight into the Cleveland Cavaliers player's life, with this clever spot for Foot Locker.

Part of the brand's "Foot Locker Approved" campaign, the spot features Mr. Irving taking off for what is sure to be an amazing slam dunk -- until he's stopped, in mid-air, for what ends up being the longest basketball play ever. Jim Jenkins of O Positive directs.

Mr. Irving seems to be one of the marketing worlds' favorite NBA players. Last year's NBA Rookie of the Year did a triple turn as writer, director and actor in a clever short film for Pepsi Max earlier in the year.

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Nov 15, 2012
BBDO New York
Chief Creative Officer:
David Lubars
Foot Locker
Senior Creative Director:
Chris Beresford-Hill
Senior Creative Director:
Dan Lucey
Executive Producer:
Anthony Curti
Associate Creative Director/Writer:
Alex Taylor
Associate Creative Director, Art Director:
Jason Stefanik
Music Executive Producer:
Melissa Chester
Production Company:
O Positive
Production Director:
Jim Jenkins
Executive Producer:
Ralph Laucella
Director, Photography:
Jeff Cutter
Editing Company:
Cutting Room
Chuck Willis
Assistant Editor:
Mike Ramirez
Executive Producer:
Melissa Lubin
Sound Production:
Cutting Room
Sound Mixer:
Walter Bianco
Sound Design:
Jun Mizumachi
Visual Effects:
Light of Day
Creative Director/Flame Artist:
Colin Stackpole
Lead After Effect/Design:
Justin Barnes
Smoke Artist:
Peter Charles
Managing Director:
Amy Taylor
Nicholas Dziekonski
Original Music:
Duotone Audio

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