Creativity

Draymond Green Fails to Recognize Horace Grant in Foot Locker's Latest Ad

A Comedy of Mistaken Identity

By Alexandra Jardine. Published on Aug 09, 2016

Editor's Pick

Foot Locker's excellent use of celebrities in its ads continues, with a new well-scripted spot featuring Draymond Green, NBA vet Horace Grant and Michelle Williams of "Destiny's Child."

In the ad, which plays out like some kind of Shakespearean comedy of mistaken identity, Green fails to recognize Grant (who's advising him that he needs to find a way to "stand out") without his famous goggles, and neither of them recognizes Williams, taking her for a waitress. Plus, there's a fantastically edited endline, which we won't spoil here.

The ad follows last month's hilarious outing for James Harden and his "inner voice," played by Colin Farrell, for the brand.

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About

Credits

Date
Aug 09, 2016
Agency:
BBDO New York
Chief Creative Officer, Worldwide:
David Lubars
Client:
Foot Locker
Chief Creative Officer, New York:
Greg Hahn
Executive Creative Director:
Dan Lucey
Executive Creative Director:
Chris Beresford-Hill
Senior Art Director:
Austin Mankey
Senior Copywriter:
Mike Motch
Executive Producer:
Anthony Curti
Producer:
Gillian Burkley
Project Manager:
Amy Orgel
Account Director:
Janelle Van Wonderen
Account Manager:
Laura McWhorter
Account Executive:
Sam Henderson
Production Company:
O Positive
Director:
Kenny Herzog
Executive Producer:
Ralph Laucella
Executive Producer:
Marc Grill
Director of Photography:
Roberto Schaefer
Head Of Production:
Devon Clark
Line Producer:
Ken Licata
Editorial Company:
Mackenzie Cutler
Executive Producer:
Biz Lynskey
Producer:
Gina Pagano
Editor:
Ian MacKenzie
Assistant Editor:
Mike Leuis
Telecine Company:
Company 3
Telecine Artist:
Tim Masick
Producer:
Rochelle Brown
Conform/Finishing:
Method
Conform Artist:
Jared Pollack
Recording & Mix:
Sound Lounge
Engineer:
Tom Jucarone
Producer:
Ali Corsie

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