This Eye-Opening Campaign Proposes Adding a Sixth Ring to the Olympics Logo

Environmental Ad From Argentina Argues Antarctica Has a Place in the Story of the Games

By Alexandra Jardine. Published on Aug 08, 2016

Editor's Pick

Antarctica doesn't send any athletes to the Olympics, but, as this environmental PSA from Argentina points out, its existence is vital to the Games.

The ad, created by Y&R Argentina for Argentine wildlife foundation Fundacion Vida Silvestre, argues that without Antarctica, there would be no grass to train on, rivers to row on, wood to build goalposts with and more. It makes the case for adding a sixth ring to the Olympic symbol (which represents five continents), to symbolize the continent's importance.

The campaign launches the hashtag #addthering, and as well as this hero film will also include appeals from current and former Olympic athletes, TV and radio, print and an interactive website where you can register your support for the sixth ring.

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Aug 08, 2016
Young & Rubicam Buenos Aires
Fundacion Vida Silvestre
Global Creative Director:
Lisandro Grandal
Global Creative Director:
Fernando Tchechenistky
Creative Director:
Lisandro Grandal
Creative Director:
Fernando Tchechenistky
Creative Director:
Gustavo Botte
Digital Creative Director:
Maria José Menéndez
Art Director:
Giovana Fazio
Executive Account Manager:
Mariana Iesulauro
Account Manager:
Astrid Schwab
Director, Communications:
Daniela Tucci
Head of Digital Production:
Esteban Vaquero
Project Manager:
Jaime Vaca Guzmán
Head of Production:
Luis Pompeo
Agency Producer:
Juan Maidana
Agency Producer:
Marisa Turco
Director, Photography:
Fernando Costanza
Post Production Photography:
Gastón Cardozo
Production Company:
Guillermo Paz
Guillermo Paz
Animation/Post Production Company:
Control Z
Gabriel Chwojnik
Original Score:
Gabriel Chwojnik
Sound Director:
Animal Music
Vando Villamil
Big Sound
Client Approval:
Martin Font
Client Approval:
Ines Lanz
Client Approval:
Carolina Martinez

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