Gatorade: G Equation

The mathematics of sweat.

Published on Mar 06, 2013

Editor's Pick

TBWA/Chiat/Day L.A.'s new Brazilian ACDs, Renato Fernandez, Guto Araki and Gustavo Sarkis, make their mark with this nice visual for Gatorade. It uses the details of Kevin Durant's actual exercise routine, as well as his fueling habits, to create this equation of sporting talent.

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Mar 06, 2013
TBWA/Chiat/Day Los Angeles
Chief Creative Officer:
John Norman
Global Group Creative Director:
Brent Anderson
Global Creative Director:
Jayanta Jenkins
Associate Creative Director:
Renato Fernandez
Associate Creative Director:
Guto Araki
Associate Creative Director:
Gustavo Sarkis
Art Director:
John Figone
Art Director:
Paulo Cruz
Print Producer:
Kerri Sparkman
Senior Art Producer:
Anna Willman
Josh Withers

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