Gatorade: Sweat it to Get It-Slap Ft. Cam Newton

Published on Aug 18, 2014

Editor's Pick

Gatorade and TBWA Los Angeles have often gone the big production route with past campaigns, but its new "Sweat It to Get It" effort goes lo-fi to prank unsuspecting shoppers. The brand has created eight online videos, directed by Caviar's Jody Hill, capturing would-be Gatorade-buyers at the counter of their local convenience stores. But when they go to pay for their drinks, a snarky checkout guy, played by Rob Belushi (nephew of the late John Belushi) tells them they haven't sweat enough to earn their drinks.

Even better, when the shoppers question his Draconian purchase policies, he summons his managers, played by NFL stars Peyton Manning and a very slappy Cam Newton.

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Aug 18, 2014
Chief Creative Officer:
Stephen Butler
Executive Creative Director:
Brent Anderson
Global Creative Director:
Jayanta Jenkins
Senior Art Director:
Dave Estrada
Senior Copywriter:
Nick Ciffone
Nick Cohen
Art Director:
Jon Soto
Director, Production:
Brian O Rourke
Senior Producer:
Tim Newfang
Managing Director:
Peter Ravailhe
Branded Entertainment Manager:
Marc Johns
Creative Director:
Derek Anderson
Art Director:
Rob Kaszuba
Senior Copywriter:
Bryan Mohr
Production Company:
Caviar Content
Jody Hill
Executive Producer:
Luke Ricci
Brian Quinlan
Production Designer:
Mark Snelgrove
Director, Photography:
Michael Svitak
Managing Partner:
Michael Sagol
Editorial Company:
HutchCo Technologies
Jim Hutchins
Assistant Editor:
Joaquin Machado
Executive Producer:
Jane Hutchins
Post Company:
The Mill LA
Senior Executive Producer:
Sue Troyan
Executive Producer:
Enca Kaul
Kiana Bicoy
Production Coordinator:
Jillian Lynes
2D Lead Artist:
Robin McGloin
2D Lead Artist:
Scott Wilson
2D Lead Artist:
Patrick Munoz
2D Lead Artist:
Scott Johnson
Nick Sanders

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