Gatorade Makes Sweat Look Incredible in a Tribute to Tenacity

Michael Jordan Voices Spot Starring Usain Bolt, Serena Williams and More

Published on May 14, 2015

Editor's Pick

Gatorade manages to make sweat look amazing in this spot featuring athletes such as Serena Williams, Usain Bolt and JJ Watt. It's voiced by Michael Jordan, who gives us a declaration in praise of the kind of sweat "that comes from pushing yourself" as we see the various athletes glisten, gleam and positively drip with water. The camera work captures the droplets of sweat as they whizz through the air, turning something we often think of as gross into a thing of beauty. Director Mark Zibert of Imperial Woodpecker worked on the spot for TBWA/Chiat/Day L.A.

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May 14, 2015
TBWA/Chiat/Day Los Angeles
Chief Creative Officer:
Stephen Butler
Executive Creative Director:
Brent Anderson
Worldwide Creative Director:
Renato Fernandez
Scott Cleveland
Art Director:
Pierce Thiot
Executive Producer:
Sarah Patterson
Lacy Plunk
Managing Director:
Peter Ravailhe
Brand Director:
Simon Nicholls
Brand Manager:
Robyn Morris
Sports Marketing:
Erika Buder
Associate Brand Manager:
Samantha Sabine
Group Planning Director:
Scott MacMaster
Global Planning Director:
Martin Ramos
Creative Planner:
Matt Bataclan
Business Affairs Director:
Linda Daubson
Senior Business Affairs Manager:
Laura Drabkin
Traffic Manager:
Judy Brill
Project Manager:
Karen Thomas
Production Company:
Imperial Woodpecker
Mark Zibert
Executive Producer:
Charlie Cocuzza
Matt Wersinger
Director, Photography:
Mattias Rudh
Whitehouse Post
Charlie Harvey
Assistant Editor:
Devon Bradbury
Jonlyn Williams
Executive Producer:
Joni Williamson
Post Effects:
The Mill
Senior Executive Producer:
Sue Troyan
Executive Producer:
Enca Kaul
Senior Visual Effects Producer:
Kait Boem
Shoot Supervisor:
John Leonti
Executive Creative Director:
Phil Crowe
Creative Director:
John Leonti
2D Lead:
Narbeh Mardirossian
3D Lead Artist:
Simon Brown
2D Artist:
Tim Bird
2D Artist:
Scott Wilson
2D Artist:
Edward Black
2D Artist:
Jale Parsons
2D Artist:
Tara DeMarco
3D Artist:
Josh Hatton
3D Artist:
Kelvin Liang
3D Artist:
Krystal Sae Eua
3D Artist:
Monique Espinoza
3D Artist:
Richard Fallat
3D Artist:
Robert Chapman
3D Artist:
Jenna Kind
3D Artist:
Steven Olson
3D Artist:
Thom Price
3D Artist:
Bridget Warrington
3D Artist:
Juan Zavala
3D Artist:
Katie Yancey
3D Artist:
Mike Di Nocco
3D Artist:
Ashraf Ghoniem
3D Artist:
Phill Mayer
3D Artist:
Koen Vroeijenstijn
3D Artist:
Ed Boldero
3D Artist:
Brett Angelillis
3D Artist:
Berk Hakguder
Matte Painting:
Itai Muller
Matte Painting:
Chris Goodrich
Motion Graphics:
Justin Sucara
Visual Effects Coordinator:
Daniel Midgley
Visual Effects Coordinator:
Greg Dupree
Adam Scott
Color Executive Producer:
Thatcher Peterson
Color Producer:
Antonio Hardy
Post Effects End Card:
The Mill
Music Supervisor:
Andrew Kahn
Music Supervisor:
Good Ear Music
Music Licensing:
Mega, Inc.
Music Licensing:
Madeline Adami
Music Licensing:
Danny Socolof
Rohan Young
Assistant Mixer:
Jeff Malen
"Step Up" by Mapei

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