An Inventive Little Girl Grows Up to Be a GE Scientist in This Charming Spot

Brand Continues Focus on Female Inventors in Ad by BBDO

By Alexandra Jardine. Published on Sep 12, 2017

Editor's Pick

Folowing its Oscars ad, in which it imagined that a female scientist had celebrity status, GE continues the theme of women in science in a new spot that sees a modern little girl growing up into an inventor.

It's the story of Molly, an ingenious little girl who finds inventive ways of making her chores easier: from designing a pulley to take out the trash to delivering girl scout cookie boxes from her bedroom. It's not that she's lazy; she's more interested in reading (presumably firing her imagination about how to invent more cool stuff).

As she grows up, it continues; in high school, she invents a robotic arm to turn the pages of her textbook, and finally, we see her as a scientist at GE, doing the same kind of thing on a much larger and more important scale. "That's amazing," her colleague tells her, and she replies "Thank you" -- presumably getting the kind of recognition that she lacked as a kid, when her parents probably hated her tearing out their doorbell.

The spot is by BBDO New York, and Lance Acord at Park Pictures directed.

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Sep 12, 2017
BBDO New York
Worldwide Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Michael Aimette
Senior Creative Director:
Eric Goldstein
Art Director:
Eric Goldstein
Creative Director:
Fred Kovey
Fred Kovey
Head of Production:
David Rolfe
Executive Producer:
George Sholley
Content Producer:
Jack Patrick
Head of Music Production:
Rani Vaz
Group Account Director:
Peter McCallum
Account Director:
Lindsey Cash
Account Manager:
Will Langenberg
Account Executive:
Joslyn Dunn
Production Company:
Park Pictures
Executive Producer:
Scott Howard
Lance Accord
Director, Photography:
Lance Accord
Line Producer:
Caroline Kousidonis
WAX/The Quarry
Executive Producer:
Tor Adams
Annabelle Cuthbert
Paul Watts
Assistant Editor:
Drew Balke
Visual Effects:
Kim Christensen
CG Artist:
Andy Wilkoff
Pat Murphy
Graphic Design:
Kim Christensen
Company 3
Rochelle Brown
Sound Design:
One Thousand Birds
Sound Mix:
Sonic Union
Michael Marinelli
Justine Cortale

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