GE Asks What Would Happen If Light Could Seek Dark in Inspiring New Ad

Dante Ariola Directs Latest Spot From BBDO NY

Published on Jul 16, 2014

Editor's Pick

GE's latest spot from BBDO NY uses VFX to great effect to as a teacher in a classroom poses some imaginative questions about the future of energy. As she speaks, the possibilities are illustrated on screen. For example, as she asks, "What if light could seek dark?" we see the lights from several streetlamps detach themselves and fly away together to illuminate an African village. The end line is "Imagination is taking energy to new places." The spot was directed by Dante Ariola of MJZ, with VFX by Method Studios.

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Jul 16, 2014
BBDO New York
Worldwide Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Michael Aimette
Senior Creative Director:
Eric Goldstein
Group Executive Producer:
Anthony Nelson
Head of Music Production:
Rani Vaz
Production Company:
Dante Ariola
Director, Photography:
Alwin Kuchler
Music House:
Barking Owl
Edit House:
James Dierx
Visual Effects House:
Method Studios
Audio Mix:
Heard City
Phillip Loeb

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