Creativity

Geico: Caveman's Crib

You can learn a lot about a caveman from his crib. Case in point: the virtual apartment of Geico's defensive protohuman. Through a variety of hidden interactive goodies and pointed commentary from your hairy host, visitors to the rather posh

Published on Feb 02, 2007

Editor's Pick

You can learn a lot about a caveman from his crib. Case in point: the virtual apartment of Geico's defensive protohuman. Through a variety of hidden interactive goodies and pointed commentary from your hairy host, visitors to the rather posh (and decidedly un-cave-like) abode can gain some revealing insights into the caveman's inner world, from the state of his love life (based on that message on the answering machine, we'd say a restraining order is, well, in order) to his choice of music (Royksopp all the way) and even his culinary tendencies (shrimp cocktail and crme brle, for starters).

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About

Credits

Date
Feb 02, 2007
Agency:
In-house
Client:
Geico

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