Geico Knows You're Tired of Pre-Rolls, so These Are Different

The Martin Agency Creates Clever, Self-Aware Ads

Published on Feb 27, 2015

Editor's Pick

So many of us can't wait to "skip this ad" to get to the videos we wanted to see in the first place. Geico and The Martin Agency get that. They're tapping into that insight for "Unskippable," the insurance brand's latest digital campaign that's looking to sabotage the boring side of pre-roll.

The video ads "end" and the actors in them freeze even before viewers' patience gets a chance to wear thin. A self-assured voiceover then points out that "you can't skip this ad, because it's already over." Is it really, though?

In this funny one, called "Elevator," a new face forces its way into a finished scene. Check out these cleanup, barbecue and family dinner scenes for a few extra chuckles. Park Pictures directing duo Terri Timely brings an artful approach to the comedy.

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Feb 27, 2015
The Martin Agency
Terri Timely
Production Company:
Park Pictures
Editorial Company:
Whitehouse Post
Caleb Hepler
Executive Producer:
Kristin Branstetter
JoJo Scheerer
Executive Producer:
Jackie Kelman Bisbee
Chief Creative Director:
Joe Alexander
Senior Vice President/Group Creative Director:
Steve Bassett
Senior Vice President/Group Creative Director:
Wade Alger
Vice President/Associate Creative Director:
Neel Williams
Associate Creative Director:
Mauricio Mazzariol
Vice President, Executive Producer:
Brett Alexander
Broadcast Producer:
Liza Miller
Junior Broadcast Producer:
Coleman Sweeney
Business Affairs Supervisor:
Suzanne Wieringo
Senior Integrated Business Manager:
Amy Trenz
Financial Manager:
Monica Cox
Senior Project Manager:
Karen McEwan
Production Company:
Park Pictures
Terri Timely
Executive Producer:
Justin Pollack
Line Producer:
David Lambert
Editorial Company:
Whitehouse Post
Caleb Hepler
Executive Producer of Editorial:
Kristin Branstetter
Editorial Producer:
Jojo Sheer
Tim Mascik
Post Facility:
Running with Scissors
Flame Artist:
Chris Hagen
Executive Producer:
Cheryl Lage
Audio Post Company:
Rainmaker Studios
Jeff McManus

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