What Does Making Poor Decisions in a Horror Movie Have to Do With Geico?

The Martin Agency Has Fun With a New Tagline: 'It's What You Do'

Published on Sep 30, 2014

Editor's Pick

Geico's latest tagline is "It's What You Do," and to illustrate it, the insurance company is offering a fun take on horror for the run-up to Halloween. The idea here is something that we all know from "Scary Movie" et al: When you're in a horror movie, you make poor decisions (like, you decide to hide in the creepy attic or in the basement or behind the chainsaws in the garage).

The campaign, by The Martin Agency, will look at other "It's What You Do" ideas from popular culture to reinforce the idea that switching to Geico to potentially save 15% or more on car insurance is now just a given.

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Sep 30, 2014
The Martin Agency
Chief Creative Officer:
Joe Alexander
Senior Vice President/Group Creative Director:
Steve Bassett
Senior Vice President/Group Creative Director:
Wade Alger
Senior Vice President, Creative Director:
Sean Riley
Art Director:
Sean Riley
Senior Copywriter:
Ken Marcus
Vice President/Agency Executive Broadcast Producer:
Molly Schaaf
Bidding Producer:
Alex Scheer-Payne
Prep/Shoot/Edit Producer:
Alex Scheer-Payne
Visual Effects/Finishing Producer:
Sam Tucker
Agency Junior Producer:
Emily Taylor
Business Affairs Supervisor:
Suzanne Wieringo
Senior Integrated Production Business Manager:
Amy Trenz
Vice President, Group Account Director:
Brad Higdon
Account Supervisor:
Parker Collins
Account Executive:
Meg Ingraham
Senior Project Manager:
Jason Ray
Production Company:
Hungry Man
Wayne McClammy
Director, Photography:
Bryan Newman
Executive Producer:
Mino Jarjoura
Nate Young
Editorial Company:
Mackenzie Cutler
Ian MacKenzie
Assistant Editor:
Nick Divers
Executive Producer:
Sasha Hirschfield
Editorial Producer:
Evan Meeker
The Mill
Fergus McCall
Audio Post Company:
Rainmaker Studios
Jeff McManus
Running with Scissors
Chris Hagen
Executive Producer:
Scott Friske
DeeDee Ray

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