Geico has kicked off a new campaign in which simply stating that Geico can save you money on car insurance is a "great answer" to any dilemma.
In the first spot, by the Martin Agency, a defendant in a courtroom is presented with seemingly overwhelming evidence that he robbed a safe -- apart from fingerprints and photographic proof, he even posted on social media with the hashtag #justrobbedthesafe. However, when questioned by the attorney, he answers "switching to Geico could save you a bunch of money on car insurance." The judge merely answers "good point" and dismisses the case.
More executions on the same theme are due in 2017.