Creativity

You Know About '15 Minutes,' But Did You Know Owls Aren't That Wise?

Geico debuts 'Did You Know' campaign

Published on Jul 02, 2013

Editor's Pick

"15 minutes could save you 15 percent." It's a well-known tagline for Geico, perhaps one of the most recognized ones currently on air. The insurance giant capitalizes on this for two new spots out of The Martin Agency, by positioning the tagline as a well-known fact, but adding on two, strange facts you might not know: that owls aren't always wise, and Old MacDonald was a terrible speller. Read more about Geico's burgeoning growth at AdAge.com.

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Credits

Date
Jul 02, 2013
Agency:
The Martin Agency
Chief Creative Officer:
Joe Alexander
Client:
Geico
Senior Vice President/Group Creative Director:
Steve Bassett
Vice President/Creative Director:
Wade Alger
Senior Copywriter:
Neel Williams
Vice President/Senior Art Director:
Justin Harris
Vice President/Agency Executive Broadcast Producer:
Molly Souter
Agency Music Producer:
Nicole Hollis-Vitale
Agency Junior Producer:
Emily Taylor
Group Talent Director:
Suzanne Wieringo
Production Company:
Radical Media
Director:
Steve Miller
Executive Producer:
Gregg Carlesimo
Producer:
Barbara Benson
Director, Photography:
Salvatore Totino
Production Designer:
Jesse Benson
Editorial Company:
The Whitehouse - Chicago
Editor:
Matthew Wood
Editorial Company Executive Producer:
Dan Bryant
Producer:
Dawn Guzowski
Assistant Editor:
Caleb Hepler
Post Production Company:
The Mill
Producer:
Colin Blaney
Telecine:
Company 3
Colorist:
Tim Masick

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