Geico and The Martin Agency take advantage of Spain's annual Running of the Bulls Festival, which kicked off today, to debut its latest ad from the "It's Not Surprising" campaign.
In it, a man apparently partaking in the tradition becomes "that guy" who stumbles and falls to the ground, waiting to be crushed by the incoming bovine stampede. But as the creatures make their way 'round the bend, turns out they're of a gentler, kinder and more face-licking species. "The running of the bulldogs? Surprising," the voiceover says. What's not surprising? Money the customers save through Geico, of course.