Watch This Insane Faux Infomercial Starring Jeff Goldblum (Then Buy a $15 Light Bulb)

BBDO New York Teams Up With Tim Heidecker and Eric Wareheim to Promote GE Link Product Benefits

Published on Sep 30, 2014

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Brace yourself for "Enhance Your Lighting," a dryly hilarious faux infomercial starring Terry Quattro, "Famous Person" -- actually Jeff Goldblum -- who reveals the secret of his success: "Really great lighting." A little over two minutes long, the video makes a clear case for why you should spend $14.97 for a GE Link connected LED light bulb: "For an embarrassingly small amount of money," Quattro/Goldblum explains, "you can kiss your horribly-lit, non-successful life goodbye."

BBDO New York teamed up with Tim Heidecker and Eric Wareheim (Tim & Eric of Adult Swim) for the spot, which includes cameo appearances by an "unremarkable nobody" and her "unfamous, non-celebrity husband."

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Sep 30, 2014
BBDO New York
General Electric
Worldwide Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Michael Aimette
Associate Creative Director, Art Director:
Anne Lac
Associate Creative Director, Copywriter:
Judd Counsell
Group Executive Producer:
Anthony Nelson
Senior Integrated Content Producer:
Darbi Fretwell
Music Producer:
Rani Vaz
Worldwide Senior Director:
Brandon Fowler
Senior Creative Director:
Peter McCallum
Production Company:
Tim and Eric
Director, Photography:
Andrew Wheeler
Line Producer:
Hillary Calhoun
Post Production Company:
Kyle Brown
Assistant Editor:
Joe Carugati
Executive Producer:
Kerstin Emhoff
Karl Reid
Visual Effects and Animation:
Makana Sylva
Additional Visual Effects:
Skulley FX
Music and Sound Design:
Beacon Street
Mix House:
Heard City
Cory Melious
Graphic Designer:
Anthony Madlangbayan
Company 3
Tom Poole

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