A Kid Can Only Communicate by Beeping in Emotive GE Film

Two Minute Spot Kicks off 'Language of Industry' Campaign

Published on Sep 03, 2014

Editor's Pick

GE is kicking off a fall campaign centered around the "language of Industry" slogan with this heartwarming two minute spot about a "boy who beeps." In the spot, which breaks tonight during the opening game of "NFL Thursday Night Football," a baby is born and communicates by beeping. As the story unfolds, he grows up into a ridiculously cute kid, and learns how to manipulate machines with his beeps -- changing the channel on the TV, moving toy cars, even changing traffic lights. Other kids laugh at him (all except one little girl who's impressed) but once he's discovered, he's suddenly famous and in-demand. The spot, by BBDO New York, ends with the line "When you speak the language of industry, the conversation can change the world."

Read more about the GE campaign over at

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Sep 03, 2014
BBDO New York
General Electric
Worldwide Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Michael Aimette
Creative Director/ Copywriter:
Tim Roan
Associate Creative Director, Art Director:
Lance Vining
Director, Integrated Production:
David Rolfe
Executive Producer:
Diane Hill
George Sholley
Junior Producer:
Sasha White
Head of Music Production:
Rani Vaz
Music Executive Producer:
John Melillo
Production Company:
Park Pictures
Owner/Executive Producer:
Jackie Kelman Bisbee
Executive Producer:
Mary Ann Marino
Executive Producer/Line Producer:
Caroline Kousidonis
Lance Acord
Editorial Company:
Kirk Baxter
Assistant Editor:
Nate Gross
Executive Producer:
Carol Lynn Weaver
Visual Effects House:
Sound Design:
Barking Owl
Lime Studios
Zac Fisher

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