Creativity

General Mills Invented a 'Selfie Spoon' for Posting Your Breakfast Duckface

McCann Created Limited Edition Spoon for Cinammon Toast Crunch

By Alexandra Jardine. Published on Sep 24, 2015

Editor's Pick

With selfie sticks so ubiquitous now, it was time someone took the idea to the next level. General Mills has done that, with the creation of a "Selfie Spoon" for Instagramming yourself eating cereal.

While it might sound like a joke, the product has genuinely been created as part of a campaign by McCann for Cinammon Toast Crunch. According to James Dawson Hollis, McCann Global ECD, in a statement: "This was nearly a six-month process of prototypes, adjustments and customization."

The Selfie Spoon, which is available for a limited time, extends up to 30 inches, has a remote and a spoon on one end. GeneralMills says Cinnamon Toast Crunch is releasing 100 spoons per day (spoons are free, but there is a charge for shipping and handling). Last Monday, the product sold out within two hours -- so there's clearly an appetite for cereal selfies. Get practicing your Cinammon Toast crunching duckface now.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Sep 24, 2015
Agency:
McCann
Client:
General Mills

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.