GoDaddy: YourBigIdea.Co -- Super Bowl XLVII

No babes.

Published on Jan 25, 2013

Editor's Pick

GoDaddy releases one of its two Big Game ads early -- and instead of hot babes, focuses on ideas, instead. The spot, out of Deutsch NY, features a plethora of people who all have a "big idea," and are convinced nobody else does. However, the one who goes ahead and registers his on ultimately wins out.

GoDaddy has a second ad planned for the game. That one will star GoDaddy regular Danica Patrick as well as model Bar Refaeli. The company has not decided whether to release the second commercial before the Super Bowl or let viewers see it for the first time during the game. See who else is buying what this Super Bowl in AdAge's coverage.

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Jan 25, 2013
Deutsch New York
Partner/Chief Creative Officer:
Greg DiNoto
Group Creative Director/Art Director:
George Decker
Group Creative Director:
Morgan Carroll
Executive Producer:
Greg Tharp
Creative Director:
Jin Park
Art Director:
Chuck Tso
Reuben Hower
Mike Maguire
Production Company:
Biscuit Filmworks
Susan Hebert
Director, Photography:
Neil Shapiro
Production Design:
Alexis Ross
Editorial/Post Production:
The Cutting Room
Chuck Willis
Visual Effects:
Light of Day
Fergus McCall

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