Grandma's Cookies Reveals Dangers of Smelling Too Much Like Grandma's Cookies

100-Year-Old Brand Kicks off Quirky Campaign

By Alexandra Jardine. Published on Apr 26, 2016

Editor's Pick

Grandma's Cookies is trying to connect consumers with the cozy, warm feeling that Grandmas induce -- but with a funny and quirky approach.

In a new campaign for the 100-year-old Frito Lay brand titled "Are You My Grandma?" different scenarios show someone is eating a Grandma's that smells so delicious and looks so homemade that someone else becomes scarily convinced that this person must be their grandmother.

In one spot, seen here, a man asks his colleague in a work break room to sing him a "night night song." (As he leans against her breast, a co-worker walks in and edges out in embarrassment.) Another ad sees a two guys in a carpool convinced that another passengers is their grandma. There's also a little girl who asks a man on a park bench to knit her a sweater, and two kids in a school cafeteria who argue about whether the girl is the boy's grandma.

The ads, set to cheesily nostalgic music, were created by Goodby Silverstein & Partners and directed by Hungry Man's Dave Laden.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Apr 26, 2016
Goodby Silverstein & Partners
Grandma's Cookies
Rich Silverstein
Executive Creative Director/Partner:
Margaret Johnson
Creative Director:
Jon Wolanske
Art Director:
Sean Farrell
Colin Nissan
Executive Producer:
Hilary Coate
Senior Producer:
Conor Duignan
Group Account Director:
Brian McPherson
Account Director:
Meredith Williams
Account Manager:
Lisa Kourakos
Assistant Account Manager:
Levi Russell
Brand Strategy:
Ralph Paone
Business Affairs Director:
Judy Ybarra
Business Affairs Manager:
Jane Regan
Business Affairs Manager:
Kelli Cline
Production Company:
Hungry Man
Dave Laden
Executive Producer, Managing Partner:
Kevin Byrne
Executive Producer:
Dan Duffy
Caleb Dewart
Editorial Company:
Jimmy Hutchins
Assistant Editor:
Patrick O'Leary
Executive Producer:
Jane Hutchins
Telecine Company:
Jonny Mcpheeters
Visual Effects and Finish:
Visual Effects/Lead Flame Artist:
Austin Hickman-Fain
Music Composer:
Derek Feichter
Music Composer:
Brandon Feichter
Sound Design:
One Union
Sound Designer:
Eben Carr
Sound Producer:
Lauren Mask
Mix Company:
One Union
Sound Designer/Mixer:
Eben Carr
Lauren Mask

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.