Grey Poupon: The Lost Footage

Pardon me...

Published on Feb 19, 2013

Editor's Pick

This weekend's Oscars telecast will feature a generous helping of nostalgia, thanks to Grey Poupon.

The Associated Press reports that the Kraft Foods brand is set to debut a new television spot that will bring back the infamous "Pardon Me" spot over 25 years after it first aired. While it begins in a similar fashion as the original spot, with a gentleman pulling up his car alongside another on a countryside road to inquire whether the aristocratic gentleman inside has any Grey Poupon mustard. "But of course," the man replies, and hands him a jar through the car window.

The new spot, titled "Lost Footage" and directed by Hungry Man's Bryan Buckley, continues the story, to show that the borrower--who happens to look a lot like John Cleese, never, in fact, returned the precious mustard. What ensues is a car chase, shot in a similar, old-timey style as the original spot. The end of the commercial leads, where a short film showing the entire car chase will premiere Sunday night after the spot airs during the Oscars. The spot will air on TV just once.

Previously, the mustard brand and Crispin debuted the exclusive "Society of Good Taste" Facebook page, which only let Grey Poupon fans "like" the page after they took a "test" that showed they had good taste -- or were exceptionally snooty.

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Feb 19, 2013
Crispin Porter & Bogusky
Grey Poupon
Worldwide Chief Creative Officer:
Rob Reilly
Executive Creative Director/Production:
Jason Gaboriau
Creative Director:
Robin Fitzgerald
Creative Director:
Cameron Harris
Associate Creative Director, Art Director:
Mike Kohlbecker
Associate Creative Director, Copywriter:
Alexandra Sann
Art Director:
Tushar Date
Jamie Toal
Head of Interactive Production:
Ivan Perez-Armendariz
Integrated Head of Video:
Chad Hopenwasser
Senior Integrated Producer:
Katie Porter
Production Company:
Hungry Man
Bryan Buckley
Executive Producer:
Kevin Byrne
Executive Producer:
Mino Jarjoura
Executive Producer:
Dan Duffy
Line Producer:
Mino Jarjoura
Production Supervisor:
Josh Rothfield
Production Design:
David Skinner
Director, Photography:
Scott Henriksen
Cut + Run
JSM Music
Lime Studios
Sound Design:
Machine Head
Visual Effects:
The Mill
Animation Company:
Iron Claw
Telecine Company:
Company 3

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