Creativity

If dancers were a pint of Guinness, this is what they'd look like

Balletic film by AMV BBDO will run in Asian markets

By Alexandra Jardine. Published on Jul 25, 2018

Editor's Pick

There's something magical about the pouring of a pint of Guinness, and now the brand brings that to life in a stunningly choreographed ad for the Asian market.

AMV BBDO's film dramatizes what the brand describs as the "pour, surge and settle" process of serving a pint of Guinness, with a balletic sequence. Dancers in dark flowing costumes interpret the movement of the liquid as it hits the side of the glass and explodes into life. They and the actual Guiness finally merge into the iconic black and white pint. Directorial duo In/Out helmed the spot via Riff Raff Films, while the amazing choreography is by the well-known director and choreographer Supple Nam.

The ad will run in Korea, China and Singapore across online and TV for six months.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular

Credits

Date
Jul 25, 2018
Client:
Guinness Asia
Agency:
AMV BBDO
Global Content and Innovation Director:
Gavin Krenski
Global Marketing Manager:
Sorcha NiChleirigh
Creative Director:
Steve Jones
Creative Director:
Martin Loraine
Copywriter:
Nicholas Hulley
Art Director:
Nadja Lossgott
Agency Planner:
David Edwards
Agency Planner:
Lisa Stoney
Chairman:
Michael Pring
Board Account Director:
James Drummond
Board Account Director:
Tessa Brisbane
Senior Account Director:
Georgia McClean
Exec Producer:
Yvonne Chalkley
Senior Assistant Producer:
Nikki Holbrow
Production Company:
Riff Raff
Director:
in/out
Producer:
Tom Knight
Exec Producer:
Natalie Arnett
Exec Producer:
Matt Fone
Post Production Company:
MPC
Business Affairs:
Maxine Thompson
Audio Post Production:
Anthony Moore
Audio Post Production:
Factory

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.