Wheelchair Athletes Deliver Unexpected Performance in Touching Guinness Ad

BBDO New York orchestrates inspiring game for the brew

Published on Sep 05, 2013

Editor's Pick

BBDO New York's latest spot for Guinness beer finds a group of men in the midst of a grueling game of wheelchair basketball, with Murderball-inspired vigor. The sweat-covered friends wrestle for possession of the ball, collide, fall over and get back up with quick, but strained movements. They celebrate baskets made, demonstrating strong camaraderie until the game comes to an end and the true depth of their bond is revealed. The Cinematic Orchestra's moving "To Build a Home" -- a frequently featured track in climactic or sorrowful scenes of television shows such as Homeland and Grey's Anatomy -- backs the well-framed and smoothly edited ad.

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Sep 05, 2013
BBDO New York
Chief Creative Officer:
David Lubars
BBDO New York
Executive Creative Director:
Greg Hahn
Executive Creative Director:
Mike Smith
Executive Creative Director:
Will Boudreau
Senior Creative Director/Art Director:
Dan Lucey
Senior Creative Director/Copywriter:
Chris Beresford-Hill
Senior Creative Director/Copywriter:
Tom Kraemer
Director, Integrated Production:
David Rolfe
Executive Producer:
Kevin Wilson
Senior Content Producer:
Tricia Lentini
Music Executive Producer:
Loren Parkins
Production Company:
Noam Murro
Senior Executive Producer:
Shawn Lacy
Line Producer:
Emily Skinner
Edit House:
Work Editorial Inc
Neil Smith
Assistant Editor:
Adam Witten
Sound Design:
Brian Emrich
Sound Mixer:
Tom Jucarone
Director, Photography:
Simon Duggan
Visual Effects:
Absolute Post

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