Watch David Beckham Promote His Whisky Brand Haig Club in This Guy Ritchie-Directed Ad

The Sell: Sumptuous Scottish Scenery and Soccer Star's Sex Appeal

Published on Oct 20, 2014

Editor's Pick

Director Guy Ritchie is better known for his gangster movies than for filming Scottish lochs, but here he helps out his friend David Beckham with a film for the launch of Beckham's whisky brand, Haig Club (Diageo teamed up with Beckham and music/TV mogul Simon Fuller to launch the label). The spot, from Adam & Eve/DDB, shows Beckham arriving via motorbike for a rendezvous with an exclusive group of mates at a Scottish castle. This is Scotland luxe, with hunting and shooting types, private jets, Highland cattle and more -- and it might be cheesy were it not for the star quality Beckham exudes.

Beckham is adding Haig Club whisky to his already substantial marketing empire, which includes branded fragrances and underwear. It's his first alcohol brand, however, as his retirement as a professional footballer last year left him free to promote such products.

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Oct 20, 2014
Adam & Eve/DDB London
Haig Club
Creative Director/Copywriter:
Shay Reading
Creative Director, Art Director:
Frank Ginger
Executive Creative Director:
Ben Priest
Executive Creative Director:
Ben Tollett
Executive Creative Director:
Emer Stamp
TV Producer:
Pamie Wikstrom
Creative Planner:
Michael Hines
Managing Director:
Tammy Einav
Production Company:
Guy Ritchie
Adam Saward
Director, Photography:
John Mathieson
Executive Producer:
Jani Guest
Executive Producer:
Dave Morrison
Soundtrack name and composer:
Left Hand Free, Alt-J (Newman/Unger-Hamilton/Green)
James Herbert
Angus Munro
Post Production:
Visual Effects Supervisor:
Ludo Fealy
Paul Harrison
Sound Engineer:
Jack Sedgwick
Sound Engineer:

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