Creativity

Halifax remakes 'Ghostbusters' in its latest banking mash-up

More clever craft to sell financial services, via Adam&Eve/DDB

By Alexandra Jardine. Published on Aug 13, 2018

Editor's Pick

U.K. bank Halifax is back with yet another mash-up of a classic film into financial advice--this time taking on the 1984 classic "Ghostbusters."

Previous spots in the campaign by Adam&Eve/DDB saw the brand make the leap from cartoons like The Flintstones into live action, or dive into the world of "The Wizard of Oz." The "Ghostbusters" mash-up is similar to the latter, in that the Halifax bank employee steps straight into a scene from the film, walking between Harold Ramis and Dan Aykroyd and getting slimed by the "slimer" ghost. He quips that he prefers no contact; the ad promotes the bank's contactless payment cards.

Once again, the craft is great--even if we guess diehard "Ghostbusters" aficionados (some of whom objected to the recent all-female remake) might hate it.

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Credits

Date
Aug 13, 2018
Client:
Halifax
Agency:
Adam & Eve/DDB London
Head of Marketing:
Tim Male
Senior Marketing Manager:
Jen Jordan
Group Executive Creative Director:
Ben Tollett
Chief Creative Officer:
Richard Brim
Creative Director:
Ted Heath
Creative Director:
Paul Angus
Agency Producer:
Jimena Seoane
Planner:
David Golding
Planner:
Henry Kozak
Planner:
John Blight
CEO:
Mat Goff
Managing Partner:
Mike Stern
Account Director:
Sam Geuter
Account Manager:
Ross Keane
Account Manager:
Rosa Aaronovitch
Designer/Typographer:
Olly Watts
Media Agency:
Greenhouse GroupM
Media Planner:
Dan Renirie
Media Planner:
Divine Noelie
Media Planner:
James Beesley
Production Company:
Another Film Company
Director:
Declan Lowney
Producer:
Simon Monhemius
Production Manager:
Harriet Staples
Director of Photography:
Ray Coates
Production Designer:
Olly Williams
Edit House:
Stitch Editing
Editor:
Leo King
Post Production:
The Mill
Executive Producer:
Alex Fitzgerald
Producer:
Imogen Pai
Creative Director:
Andrew Wood
Lead Compositor:
Andrew Wood
Compositor:
Ed Poulson
Colorist:
David Ludlam
Audio Post Production:
750MPH
Engineer:
Sam Ashwell
Film IP, Talent & Music Clearance:
Greenlight

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