Hallmark: #KeepsakeIt - Look at My Baby

Family Traditions Are Unfiltered in Hilarious Online Films

Published on Nov 05, 2015

Editor's Pick

We all know families can be crazy, but they can get extra nuts around the holidays -- a truth illustrated in this hilarious campaign from Hallmark, out of Chandelier Creative.

Directed by Clay Weiner of Biscuit Filmworks, the series of online films capture some familiar Christmas-time traditions: a family dinner, tree-trimming and family picture taking, but not as you'd expect from a "Hallmark moment."

Rather than playing up the perfection, they home in on the chaos that ensues in the process of making such memories ideal.

In one ad, for example, Christmas supper riles Grandpa when he realizes the family's gone all-vegan. Another shows a mother encouraging the kiddies to decorate the tree -- only to micromanage the ornament-hanging. In a third spot, a young couple introduces their new son to the family while a fourth shows the madness of getting a great group picture.

Directed by Clay Weiner of Biscuit Filmworks, the ads feature spot-on performances from a diverse cast, and the products they are promoting, Hallmark's line of Keepsake Christmas ornaments, figure with perfect restraint in the storyline.

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Nov 05, 2015
Chandelier Creative
Creative Director:
Michael Scanlon
Junior Creative:
Chelsea Baken
Art Director:
Marshall Bower
Executive Producer:
Sara Fisher
Account Director:
Alanna Lynch
Senior Account Manager:
Kristen Ord
Linda Rafoss
Annie Bishop
Production Company:
Biscuit Filmworks
Clay Weiner
Director, Photography:
Mandy Walker
Executive Producer:
Shawn Lacy
Executive Producer:
Holly Vega
Line Producer:
Elana Halvorsen
Editing House:
Cosmo Street Editorial
Justin Trovato
Zoe Mougin
Craig Deardorff
Aaron Langley
Luiza Naritomi
Audio Mix:
Heard City
Keith Reynaud at Heard City

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