Halo Mythology Gets Twisted in New Campaign for The Master Chief Collection
TwoFifteen McCann Gives New Dimension to Pivotal Game Moment
Published on Jun 10, 2014
Editor's Pick
TwoFifteenMcCann and Halo team up with an epic spot to promote "The Master Chief Collection for Xbox One," the first time the character's entire story will be available on one console. The collection includes a re-mastered version of Halo 2: Anniversary, along with Halo: Combat Evolved Anniversary, Halo 3, and Halo 4, a new digital series, Halo: Nightfall, and access to the Halo 5: Guardians Multiplayer Beta.
The game will be launched at E3, and the agency worked with Johnny Hardstaff and Digital Domaine for "The Hunter and the Hunted," a film that recreates a moment from Halo 2 -- where the Master Chief rides a bomb through space to destroy an enemy ship -- with an added twist that shows Agent Locke watching him, via hologram. The dynamic between Locke and Master Chief is what will play out in Halo 5: Guardians, set to release next year.
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Credits
- Date
- Jun 10, 2014
- Agency:
- Twofifteen McCann
- Chief Creative Officer:
- Scott Duchon
- Client:
- Halo
- Chief Creative Officer:
- James Robinson
- Copywriter:
- Neil Bruce
- Art Director:
- Ivan Djayaputra
- Art Director:
- Steve Couture
- Senior Producer:
- Brandon Romer
- Director, Integrated Production:
- Alex Spahr
- Business Director:
- Peter Goldstein
- Management Supervisor:
- Nathan Shamban
- Business Affairs Director:
- Mary Beth Barney
- Production Company:
- RESET
- Director:
- Johnny Hardstaff
- Managing Director:
- Dave Morrison
- Executive Producer:
- Jeff McDougall
- Bidding Producer:
- Jen Beitler
- Visual Effects Studio:
- Digital Domain
- President, Advertising and Games:
- Rich Flier
- Head of Production:
- Scott Gemmel
- Visual Effects Supervisor:
- Aladino Debert
- CG Supervisor:
- Lee Carlton Sr.
- Commercials Producer:
- Tiffani Manabat
- Visual Effects Producer:
- Rachel Mariscal Creasey
- Production Coordinator:
- Alexandra Michael
- Production Coordinator:
- Marcus Speaker
- Music Company:
- Human
- Sound Design:
- Human
- Mix Studio:
- Lime Studios
- Mixer:
- Rohan Young
- Producer Assistant:
- Jeff Malen
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