Harley-Davidson: Screw It, Let's Ride

The motorcycle manufacturer's new campaign, Screw It, Let's Ride, throws nation-wide economic strife, war and skyrocketing gas prices to the wind, in favor of chrome-plated escape and road therapy.

Published on May 05, 2008

Editor's Pick

This full-page ad ran in USA Today; more pages are slated to run in Sports Illustrated and other magazines.

The campaign Web site allows users to submit Ad Lib-style rally cries by customizing highlighted portions of messaging. Screw It, Let's Ride branded bandanas are also available at select Harley dealers.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


May 05, 2008
Carmichael Lynch Minneapolis
Chief Creative Officer:
Mike Lescarbeau
Executive Creative Director:
Jim Nelson
Group Creative Director:
Sheldon Clay
Senior Art Director:
Brad Harrison
Senior Writer:
Ellie Anderson
Executive Art Producer:
Sandy Boss Febbo

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.