Luxury Department Store Harvey Nichols Creates Cheap Gift Collection

'Spend It On Yourself Instead,' Says Adam&Eve DDB ad

Published on Nov 25, 2013

Editor's Pick

While rivals such as John Lewis are encouraging people to treat their loved ones with generous gifts for Christmas, upscale British retailer Harvey Nichols has taken a different tack. Agency adam&eve/DDB has created an actual range of "ultra low net worth" gifts for the retailer, backed by a TV campaign that says "spend it on yourself instead". A plastic doorstop, Christmas lunch in a tin and even a bunch of gravel are included in the "Sorry, I Spent It On Myself" Collection, which will be available in store and on the Harvey Nichols website from November 27th.

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Nov 25, 2013
Adam & Eve/DDB London
Harvey Nichols
Executive Creative Director:
Ben Tollett
Executive Creative Director:
Emer Stamp
Executive Creative Director:
Ben Priest
Daniel Fisher
Art Director:
Richard Brim
Business Director:
Paul Billingsley
Account Manager:
Kannayo Okolie
Creative Planner:
Jessica Lovell
Product Design/Design:
Alex Fairman
Creative Producer:
Kirsty Harris
Daniel Moorey
Media Agency:
Production Company:
Siobhan Squire
James Day
Song Title:
Silent Night
Stuart Hancock
Music Company:
Siren @ Factory Ltd.
Siren Publishing Ltd
Post Production:
Audio Post Production:
Factory Studios

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