Creativity

Havaianas captures the spirit of Brazilian summer with a vibrant 'alphabet' of designs

Global campaign by Almap BBDO spans advertising, windows and store displays

By Alexandra Jardine. Published on Jun 07, 2018

Editor's Pick

Havaianas captures the vibe of Brazilian summer this year in a colorful global campaign based around an entire "alphabet" of designs.

Created by Almap BBDO, the designs, one created for every letter of the alphabet, mingle the texture of Havaianas' iconic rubber flip flops with different motifs of Brazilian summer in intricately crafted patterns.

"The Alphabet of Summer" will be used in Havaianas stores across 121 different countries, seen in display windows, at point-of-sale material and on the products themselves. Billboards, digital pieces and social media strategy will also use the brand's alphabet.

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Credits

Date
Jun 07, 2018
Client:
Havaianas
Agency:
ALMAP BBDO Sao Paulo
Partner:
Luiz Sanches
Chief Creative Officer:
Luiz Sanches
Executive Creative Director:
Bruno Prosperi
Creative Director:
André Gola
Creative Director:
Keka Morelle
Creative Director:
Marcelo Nogueira
Creative Director:
Pernil
Creative:
Daniel Chagas Martins
Creative:
Daniel Oksenberg
Creative:
Pedro Corbett
Creative:
Pedro Reis
Creative:
Rafael de Miranda
Creative:
Vitor Rolim
Illustration:
Estudiorama
Motion Designer:
Francisco Andrade
Motion Designer:
Le Cardenuto
Motion Designer:
Felipe Seixas
Art Buyer:
Tereza Setti
Art Buyer:
Maryana Orru
Client Services:
Cristina Chacon
Client Services:
Flavia Fusco
Client Services:
Fabíola Loureiro
Client Services:
Illana Roque

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