HBO: Imagine Launch

HBO and BBDO unveil another complex tale for the channel's new brand campaign

Published on Sep 18, 2009

Editor's Pick

Last week in New York, HBO and BBDO unlocked the last component of Imagine, their follow-up to the multi-award "Voyeur" campaign. A series of films released online teased the effort with a tale following thugs' pursuit of a mysterious Teddy Bear. The centerpiece of the live event featured a cube of screens that showed multiple perspectives of various stories. The Imagine tale unfolds even further on the HBO Imagine website, which features a network of films and clues that draw viewers further into the drama.

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Sep 18, 2009
BBDO New York
Interactive Agency:
The Barbarian Group
Chief Creative Officer:
David Lubars
Chief Creative Officer:
Bill Bruce
Executive Creative Director:
Greg Hahn
Executive Creative Director:
Mike Smith
Assistant Creative Director:
Adam Reeves
Assistant Creative Director:
Brandon Mugar
Adam Reeves
Art Director:
Brandon Mugar
Director, Integrated Production:
Brian DiLorenzo
Content Producer:
Nicholas Gaul
Production Company:
Biscuit Filmworks
Noam Murro
Executive Producer:
Shawn Lacy
Jay Veal
Visual Effects:
Animal Logic
Visual Effects Supervisor:
Nicholas Ponzoni
Visual Effects Producer:
Nerissa Kavanagh
The Syndicate
Telecine Artist:
Marshall Plante
Flame Artist:
Verdi Sevenhuysen
Visual Effects Producer:
Robert Evans
David Henegar

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