Heineken Creates A Hall of Fame For 'Dad Jokes'
Father's Day social campaign asks fans to share classic dad humor
Published on Jun 13, 2013
Editor's Pick
@Heineken_US will start off the day by posting a #dadjoke on Facebook, Twitter and Instagram with a call to action to share your own. When it republishes consumer jokes, it will also create an image to match, with so people can share with their dad. All #dadjokes will be archived on a #dadjokes Tumblr, which will go live on the day.
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About
Credits
- Date
- Jun 13, 2013
- Agency:
- Wieden & Kennedy New York
- Client:
- Heineken
- Executive Creative Director:
- Scott Vitrone
- Executive Creative Director:
- Ian Reichenthal
- Creative Director:
- Erik Norin
- Creative Director:
- Eric Steele
- Creative:
- Mike Vitiello
- Creative:
- Jessica Abercrombie
- Designer:
- Cory Everett
- Brand Strategist:
- Jeremy Daly
- Art Producer:
- Michelle Chant
- Interactive Producer:
- Mutaurwa Mapondera
- Interactive Producer:
- Victoria Krueger
- Director of Integrated Production:
- Lora Schulson
- Director of Interactive Production:
- Brandon Kaplan
Need a credit fix? Contact the Creativity Editors