Creativity

Heineken Dares Guys to Get Sentimental, in Return for a Date in a Box

W+K New York Will Send a Glittery Box Containing a Mystery Date to Your Guy

Published on Feb 07, 2014

Editor's Pick

Last year, Heineken's V-Day campaign saved the butts of guys without reservations with by asking them to tweet to get a table at a restaurant. This year, Wieden & Kennedy New York and the beer brand puts the pressure on guys, with "Date in a Box."

The brand continues its adventure-pushing, Open Your World mantra with the campaign, which asks you to get the Box, which contains a real mystery date, by tweeting to @Heineken_US. The guys will get mailed the date box, but the only way to open it is by sharing his lovey-dovey feelings, via Instagram. The code to unlock the box will be sent to the guy on the morning of Feb. 14, so the couple can enjoy the contents that night.

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Credits

Date
Feb 07, 2014
Agency:
Wieden & Kennedy New York
Client:
Heineken
Creative Director:
Eric Steele
Creative Director:
Erik Norin
Social Strategist/Creative:
Jessica Abercrombie
Brand Strategist:
Kelly Lynn Wright
Copywriter:
Mike Vitiello
Creative/Community Manager:
Rocio Urena
Head of Content Production:
Lora Schulson
Executive Producer:
Nick Setounski
Broadcast Producer:
Cheryl Warbrook
Print Producer:
Kristen Althoff
Business Affairs:
Quentin Perry
Design Director:
Serifcan Ozcan
Designer:
Lorin Brown
Project Manager:
Sunjoo Ryou
Production Company:
Joint
Executive Producer:
Michelle Carman
Photographer:
Doug Zajaczkowski
Producer:
Jennifer Chen
Editor:
John Resner
Motion Graphics Director:
Yui Uchida

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