Heineken Puts its Weight behind Dutch Team in Orange-themed Campaign

Carnival-style Spot Backs Sponsorship of Holland's National Team

Published on May 01, 2014

Editor's Pick

Heineken blends the carnival atmosphere of Rio into a celebration of Dutch national pride in its new World Cup ad supporting its sponsorship of the Dutch team. This riotous spot, directed by Biscuit Filmworks' Jeff Low for Wieden + Kennedy Amsterdam, is a celebration of all things Dutch, celebrating the "Oranjekoorts," or orange fever, of the country in the run up to the tournament. There's a homage to soccer icon Dennis Bergkamp, an appearance by famous Dutch illusionist Hans Klok and it's catchily set to No Limit, the '90s dance anthem by Dutch group, 2 Unlimited.

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May 01, 2014
Wieden & Kennedy Amsterdam
Executive Creative Director:
Mark Bernath
Executive Creative Director:
Eric Quennoy
Art Director:
Andy Parsons
Fred Rodwell
Head of Broadcast Production:
Erik Verheijen
Broadcast Producer:
Lars Fabery
Head of Studio:
Jackie Barbour
Studio Artist:
Philip Cronerud
Production Company:
Biscuit Filmworks UK
Production Company:
Brenninkmeijer & Isaacs
Lead Director:
Jeff Low
Coen Stroeve
Cut and Run
Lead Editor:
Eve Ashwell
Secondary Editor:
Jack Singer
Sound Designer:
Sam Ashwell
Sound Designer:
Phil Bolland @ 750mph
Audio Post Producer:
Sam Robinson
Music Remix:
Schmooz France
Post Production:
Visual Effects Producer:
Sharuddin Rosunally
Visual Effects Supervisor:
Iain Murray
3D Supervisor:
Anthony Bloor
Aline Sinquin

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