Heineken Unveils the High-Octane Road to the UEFA Final

Legend takes journey of a lifetime

Published on Apr 02, 2013

Editor's Pick

How does a Heineken Legend get to the Finals of the UEFA Champions League? With style. Heineken and Wieden & Kennedy Amsterdam show how the soccer fan (played by British pop star Dominic Greensmith, the drummer from the band Reef), presented with a ticket to the final, sets off on a race against the clock to get from the Amazon to the London in just 48 hours -- using his trademark charm and imagination. Sonny London's Fredrik Bond, who worked on "The Entrance" and "The Date" directs. Music is the Russian composition "Kalinka," by Ivan Larionov.

A digital component created by Tribal DDB lets you play a Facebook-based pinball game featuring elements from the commercial, for a chance to win prizes and possibly, a trip to the Final in Wembley.

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Apr 02, 2013
Wieden & Kennedy Amsterdam
Global Brand Director:
Cyril Chazat
Global Manager:
Anuraag Trikha
Communications Manager:
Agnieszka Gorecki
Executive Creative Director/Production:
Mark Bernath
Executive Creative Director/Production:
Eric Quennoy
Art Director:
Craig Williams
Zach Watkins
Head of Production:
Erik Verheijen
Agency Producer:
Jaime Tan
Associate Producer:
Javier Perroud
Production Company:
Sonny London
Fredrik Bond
Director, Photography:
Roman Vasyanov
Alicia Richards
Executive Producer:
Helen Kenny
Bumper Director:
Nick Rutter
Marshall Street Editing
Audio Post:
Grand Central Recordings
Post Production:
The Mill

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