Heineken's Latest Groovy Hero Hijacks a Tourist Group

Spot Set in Paris Continues 'Legends' Work by W&K

Published on Jun 09, 2015

Editor's Pick

It's been a while since we've had a new campaign featuring one of Heineken's effortlessly cool "legends" (see The Date, The Entrance and The City) but now the brand is back with a new, sexy/quirky hero and an energetic spot that ties into its "Open Your City" work.

In "The Insider," by Wieden & Kennedy Amsterdam, our Parisian hero hijacks a tourist group that's about to get on a Seine cruise boat. Handing their guide a beer and snatching his umbrella, he takes the bewildered bunch into a riotous underground club in the Catacombs, gets them dancing the can-can and on the way saves one from being mugged by a group of mime artists. It was directed by MJZ's Dante Ariola.

Whereas last year's ad encouraged people to explore their own backyard, this one is themed more around sharing your local intel with others. This ties into Heineken work such as Where Next? the app by R/GA that crowdsources users' knowledge.

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Jun 09, 2015
Wieden & Kennedy Amsterdam
Global Brand Director:
Gianluca di Tondo
Global Communications Director:
Anuraag Trikha
Global Communications Manager:
Diana Agudelo Hernandez
Executive Creative Director:
Mark Bernath
Executive Creative Director:
Eric Quennoy
Creative Director:
Thierry Albert
Creative Director:
Faustin Claverie
Art Director:
Kia Heinnen
Zoe Hawkins
Head of Broadcast Production:
Joe Togneri
Broadcast Producer:
Elissa Singstock
Creative Planner:
Nick Docherty
Project Manager:
Stacey Prudden
Business Affairs:
Emilie Douque
Production Company:
MJZ Films
Dante Ariola
Director, Photography:
Philippe Le Sourd
Natalie Hill
Executive Producer:
Debbie Turner
Editing Company:
Peep Show Post
Andrea MacArthur
Audio Post Production:
Grand Central Recording Studios
Sound Designer/Mixer:
Raja Sehgal
Music Company:
Feu Chatterton/ J'aime regarder les filles
Post Production:
Method Studios NY
Post Production:
Co. 3
Flame Artist:
Tom McCullough
Rick Walia
Stefan Sonnenfeld
Matthew Engel
Rhubie Jovanov

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