These Heineken Posters Have Been to Space, 'Slept' with a French Actress, Played Tennis with Jimmy Connors

Beer Brand and Wieden Amsterdam Team Up with Reporters Without Borders

Published on Apr 03, 2014

Editor's Pick

Wieden & Kennedy Amsterdam have introduced a series of "Legendary Posters" -- artwork created in partnership with 40 legendary individuals. Each poster has done something you'll probably never do -- been inside a volcano, played fire tennis with Jimmy Connors, or spent a night with a French actress.

Created in support of Reporters Without Borders, you can bid for the prints on a special site. This is the first time the beer brand has partnered with the non-profit. What inspired the partnership was Heineken's love for "crossing borders" and living theough experiences -- just like the non-profit that is dedicated to ensuring that information and truth has no borders, either.

There are 40 posters, and each bears the physical marks of its adventures. The one that played fire tennis with Connors is all burnt up, while one bears the lipstick marks of French actress Audrey Vernon, who took it to bed with her. The site also features videos -- short films depicting the journey the posters took. (See the Jimmy Connors one here.)

The auction ends April 13.

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Apr 03, 2014
Wieden & Kennedy Amsterdam
Executive Creative Director:
Mark Bernath
Executive Creative Director:
Eric Quennoy
Creative Director:
Theirry Albert
Creative Director:
Faustin Claverie
Interactive Creative Director:
Edu Pou
Art Director:
Vasco Vicente
Evgeny Primachenko
Head of Broadcast Production:
Erik Verheijen
Director, Interactive Production:
Andrew Allen
Broadcast Producer:
Judd Caraway
Head of Studio:
Jackie Barbour
Art Producer:
Jorge Fesser
Studio Artist:
Philip Cronerud
Business Affairs:
Justine Young
Production Company:
Park Pictures, UK
Interactive Producer:
Matthew Ravenhall
Lead Director:
Camille Herren
European Director:
Quentin van den Bossche
Head of Studio:
Jackie Barbour
James "Red" McLeod
BMX Director/Director, Photography:
David McGrory
Art Producer:
Jorge Fesser
BMX Production Company:
National Picture Show Entertainment
Maximillian Osswald
Production Company Iceland Episodes:
True North Iceland
Brett Connors
Underwater Director, Photography:
Daan Verhoeven
Editing Company:
The Gentlemen's Club
Lead Editor:
Will Judge
Quentin van den Bossche
New Zealand Editor:
James "Red" McLeod
Audio Post:
Wave Studios, Amsterdam
Sound Designer/Mixer:
Randall MacDonald
Sound Designer/Mixer:
Ed Downham
Sound Designer/Mixer:
Dugal MacDiarmid
Audio Post Producer:
Ben Tomlin
Post Production:
MPC Amsterdam
Aline Sinquin
James Tillett
Visual Effects Supervisor:
Jim Spratling
Color Producer:
Ellora Chowdhury
Post Producer:
Sharuddin Rosunally
Post Producer:
Amy Richardson
Digital Production Partner:
Photography and Retouching:
Dario Fusnecher

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