A Search for a New Bar Turns Into a Blockbuster Adventure in Global Spot From Heineken

VFX-Heavy Spot Is Part of Brand's 'Cities' Campaign

By Alexandra Jardine. Published on Apr 21, 2017

Editor's Pick

In Heineken's latest global spot, four young urban guys set out on a search for a new bar and end up taking part in an epic mashup of Hollywood blockbuster-worthy adventures.

The spot, "Trailblazers," starts with them deciding to go somewhere new for a change. Armed with a Heineken-branded invite, one of them assures the others "we're on the guest list." Their quest then sees them transported to a medieval battle, a dramatic shipwreck, a mountaineering expedition and a Star Wars-esque space battle, before finally ending up in a cool high-rise bar. The ad ends with the tagline "The City Belongs to the Brave."

The spot was directed by Matthijs Van Heijningen for Publicis Italy, with Tinseltown-style special effects by MPC. The film was shot in Prague and Sofia and will be released worldwide during the year, starting with Canada and the Philippines this month. It's part of Heineken's ongoing "Cities" campaign, which encourages men around the world to get the most out of their city by stepping out of their comfort zone and taking on new adventures.

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Apr 21, 2017
Publicis Italy
Global Chief Creative Officer:
Bruno Bertelli
Executive Creative Director:
Cristiana Boccassini
Executive Creative Director:
Luca Cinquepalmi
Executive Creative Director:
Marco Venturelli
Beatrice Mari
Art Director:
Simone Di Laus
Alice Crovato
Worldwide Account Director:
David Pagnoni
Account Manager:
Fabiola Miccone
Production Company:
Matthijs Van Heijningen
Executive Producer:
Helen Kenny
Donald Taylor
Director, Photography:
Chayse Irvin
Edit Company:
Work Editorial
Jono Griffith
Post Production:
MPC London
Visual Effects:
Visual Effects Supervisor:
Carsten Keller
Visual Effects Supervisor:
Dirk Riesenfeld
Visual Effects Supervisor:
Andreu Lucio
Visual Effects Supervisor:
Archs (CG Ships)
Visual Effects Producer:
Phillip Whalley
CG Line Producer:
Sandra Eklund
Line Producer:
Deepanjali Signh
Production Assistant:
Joanna Barcikowska
Jean-Clement Sorent
Sound Design:
Raja Seghal
Audio Post Production:
Grand Central Recording Studios
Soundtrack Production:
Red Rose Productions
Soundtrack Name:
"The Trailblazers" by Flavio Ibba

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