A Ketchup and Mustard Love Story, Courtesy of Heinz

Campaign Launches Reformulated Condiment as the Only Partner for the Red Stuff

Published on Apr 16, 2015

Editor's Pick

Although the idea might sound a bit incestuous, Heinz is now saying that the best partner for its ketchup is a condiment bearing the same brand name: Heinz Mustard. In an effort to get consumers thinking about what they spread alongside the red stuff on burgers and hotdogs, Heinz tapped agency David to create this ridiculous love story.

Three spots feature Heinz Ketchup and newly found love Heinz Mustard. Unfortunately, Heinz Ketchup's ex, no-name mustard, can't handle it. In some low moments, the off-brand mustard mimics Heinz mustard, tears her house apart over the break-up and shows up at 4 a.m. to win Heinz Ketchup back. Resisting the no-name mustard's antics in the latter, Heinz Ketchup says the late visit is in poor taste.

"I can have better taste!" the jealous off-brand mustard cries before her ketchup ex-boyfriend slams the door on her.

Directed by Jeff Lowe, the spots are part of the launch of a new reformulated Heinz mustard.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Apr 16, 2015
CCO, Founder:
Anselmo Ramos
Managing Director:
Paulo Fogaca
Associate Creative Director, Copywriter:
Russell Dodson
Associate Creative Director, Art Director:
Tony Kalathara
Global Head of Production:
Veronica Beach
Senior Producer:
Yamaris Leon
Planning Director:
Paul Ramirez
Production Company:
Biscuit Filmworks
Jeff Lowe
Director, Photography:
Darko Suvac
Executive Producer:
Colleen O'Donnell
Kali Niemann
Production Manager:
Amanda Amann
Casting Agent:
Alyson Horn
Editorial Company:
Cut and Run
Jay Nelson
Assistant Editor:
Richard Gonzalez
Post Producer:
Remy Foxx
Animation/Graphic Effects:
Lead Flame Artist:
David Parker
Lynne Mannino
Company 3
Siggy Ferstl
Eleven Sound
Sound Engineer:
Jeff Payne
Sound Engineer:
Ben Freer

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.