Hennessy Shows How VSOP Privilege Is Crafted With a Stylish Interactive Site

Campaign Includes Film Narrated by Leslie Odom Jr. of 'Hamilton'

By Alexandra Jardine. Published on Jun 30, 2016

Editor's Pick

Hennessy is pushing its VSOP Privilege Cognac with an interactive campaign consisting of a website housing a stylish, cinematic film narrated by "Hamilton" star Leslie Odom Jr.

Created by Droga5, Mastered From Chaos is a responsive microsite that highlights the "complexity, mastery and tradition" that goes into every bottle of Hennessy V.S.O.P Privilege. Starting with the vineyard and taking viewers through the entire production process, it lets viewers interact with the 60 second film, for example, by seeing how different weather affects growing conditions. The experience was built using technologies such as 3-D LiDAR scanning, depth capture and binaural audio recording, along with live-­action footage.

Both the film and interactive experience were both directed by Ben Tricklebank of Tool of North America, and Active Theory, a Los Angeles-based interactive studio.

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Jun 30, 2016
Ben Tricklebank
Production Company:
Tool of North America
David Droga
Chief Creative Officer:
Ted Royer
Creative Partner:
Duncan Marshall
Group Creative Director:
Nick Klinkert
Phil Hadad
Art Director:
Marybeth Ledesma
Executive Design Director:
Rob Trostle
Associate Design Director:
Mark Yoon
UX Director:
Daniel Perlin
Chief Creative Officer:
Sally-Ann Dale
Head of Interactive Production:
Niklas Lindstrom
Executive Broadcast Producer:
Jesse Brihn
Executive Broadcast Producer:
Ruben Mercadal
Executive Interactive Producer:
Justin Durazzo
Interactive Producer:
Ian Graetzer
Interactive Producer:
Morgan Mendel
Integrated Production Business Manager:
Grant Thompson
Director, Integrated Production Business Affairs:
Dianne Richter
Head of Art Production:
Cliff Lewis
Executive Art Producer:
Julia Menassa
Print Producer:
James DePrima
Senior Retoucher:
John Ciambriello
Global Chief Strategy Officer:
Jonny Bauer
Group Director, Strategy:
Aaron Wiggan
Director, Strategy:
Elaine Purcell
Director, Strategy:
Danielle Travers
Senior Communications Strategist:
Delphine McKinley
Senior Data Strategist:
Brad Mumbrue
Executive Group Director:
Steven Panariello
Account Director:
Kendra Schaaf
Account Manager:
Andrew DeMatos
Associate Account Manager:
Rebecca Warren
Project Manager:
Dean Farella
CMO and Executive Vice President, Brands USA:
Rodney Williams
Senior Vice President:
Giles Woodyer
Senior Vice President, Marketing:
William Paretti
Brand Director:
Richard McLeod
Global Chief Marketing Officer:
Thomas Moradpour
Director, Global Marketing:
Violaine Basse
Broadcast Production Company:
Tool of North America
Ben Tricklebank
Interactive Director:
Ben Tricklebank
Director, Photography:
Justin Gurnari
Managing Partner:
Oliver Fuselier
Managing Partner:
Dustin Callif
Executive Producer:
Sarah DiLeo
Line Producer:
Kelly Christensen
Interactive Production Company:
Active Theory
Creative Director:
Andy Thelander
Technical Director:
Michael Anthony
Executive Producer:
Nick Mountford
Annie Chen
Editorial Company:
Rock Paper Scissors
Jamie Foord
Assistant Editor:
Jay McConville
Executive Producer:
Eve Kornblum
Head of Production:
Justin Kumpata
Lisa Barnable
3D Scanning:
Chief Executive Offier and Founder:
Travis Reinke
Post Production:
Visual Effects Supervisor:
Tom Bussell
CG Artist:
Tom Bussell
CG Effects:
Mike Dunkley
2D Lead Artist:
Iwan Zwarts
2D Lead Artist:
Daniel Morris
2D Artist:
Nick Tanner
2D Artist:
Dan DiFelice
Executive Producer:
Charlotte Arnold
Bomyee Hwang
Film Music:
Plan 8
Sound Design:
Plan 8
Executive Producer:
Tor Castensson
Executive Producer:
Calle Stenqvist
Creative Director:
Oscar Tillman
Bali Harko
Karl-Johan Rasmark
Sound Designer:
Karl-Johan Rasmark
Interactive Music Design:
Plan 8
Executive Producer:
Tor Castensson
Executive Producer:
Calle Stenqvist
Creative Director:
Oscar Tillman
Audio Producer:
Andreas Jeppsson
Lead Developer:
Rikard Lindstrom
Composer and Sound Design:
Bali Harko
Heard City
Phil Loeb
Dan Flosdorf
Executive Producer:
Sasha Awn
Talia Rodgers

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