Hertz: Traveling at the Speed of Hertz

Rental cars get personal.

Published on Mar 21, 2012

Editor's Pick

Designer Christopher Gray (via Studio AKA and production company Blacklist) who created minimalist designs for a new TV and print campaign for Hertz. The print ads and TV spots, by DDB New York, focus on the connection between arriving at an airport and picking up your car, in particular a new service that sends you a text message from 'your car' when your flight lands. The spot, directed by Grant Orchard, centers on a businessman who receives the personal text and gets all embarrassed.

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Mar 21, 2012
DDB New York
Chief Creative Officer:
Matt Eastwood
Creative Director, Art Director:
Sonya Grewal
Head of Production:
Ed Zazzera
Copywriter/Group Creative Director:
Pat Carella
Executive Producer:
Teri Altman
Sound Design and Music:
Q Department
Production Company:
Production Company:
Studio AKA
Christopher Gray
Grant Orchard

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