Following its "Illusions" ad from last year, Honda U.K. and McGarryBowen London have released another mind-bending spot, featuring a CR-V driving up a circular road that seems to never end, even as the sun sets and rises.
It's not something you'd want to watch if you have the tendency to hurl when riding the teacups -- the camera takes a nausea-inducing point of view, moving down as the car spirals upwards -- but otherwise, it's an amazing visual feat, meant to illustrate the tag "The road to better never ends."
The agency tapped Chris Palmer, the director on "Illusions," to direct this time as well, along with the skills of special effects company Glassworks. See how the team made the ad in this behind-the-scenes video. Those who can't get enough can watch the car going in circles for as long as they want in a truly never-ending YouTube video.