Family Sing Along to Weezer's 'Buddy Holly' in Fun Honda Pilot Spot

Jason Reitman Directs a Charming Musical Number

Published on Jul 08, 2015

Editor's Pick

Jason Reitman ("Juno" and "Up in the Air") directs this charming spot for the Honda Pilot, in which a family car journey becomes a singalong to Weezer's "Buddy Holly." Mom, Dad, kids and even Grandpa join in, and the family -- previously glued to their various digital devices and bickering with each other -- bond in classic roadtrip style. The ad, by RPA, is aimed at Honda's target buyers "who now have families of their own, and who remember that song from happy days of their youth." It's part of a wider campaign for the Honda Pilot which also includes a CGI-heavy ad demonstrating the car's versatility.

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Jul 08, 2015
Executive Vice President, Chief Creative Officer:
Joe Baratelli
Senior Vice President/Executive Creative Director:
Jason Sperling
Creative Director, Art:
Ken Lin
Creative Director, Copy:
Sarah May Bates
Senior Copywriter:
Audrey Attal
Art Director:
Dalit Saad
Junior Art Director:
Dennis Haynes
Junior Copywriter:
Megan Leinfelder
Senior Vice President, Chief Production Officer:
Gary Paticoff
Vice President, Executive Producer:
Isadora Chesler
Tracy Jones
Phung Vo
Executive Vice President, Management Supervisor:
Brett Bender
Vice President, Group Account Director:
Jeff Moohr
Vice President, Management Supervisor:
Cathy O'Gorman
Account Supervisor:
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Account Supervisor:
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Account Assistant:
Emma Cartwright
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Manager of National Advertising:
Nick Lee
Manager of National Advertising:
Sandy McCaughan
Assistant Manager:
Jignesh Patel
Production Company:
Bob Industries
Jason Reitman
Executive Producer:
TK Knowles
Executive Producer:
John O'Grady
Executive Producer:
Chuck Ryany
Unit Production Manager:
Bart Lipton
Director, Photography:
Eric Steelberg
Editorial Company:
Haines Hall
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Oli Hecks
Evan Cunningham
Executive Producer:
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Finishing/Visual Effects:
Shipping + Handling
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Flame Artist:
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Senior Post Producer:
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Company 3
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Lime Studios
Loren Silber
Dave Wagg
"Buddy Holly" by Weezer

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