Honda: It Starts With You Zynga Mobile Game -- Words with Friends

Words with brands.

Published on Oct 16, 2012

Editor's Pick

Honda has partnered with Zynga for a mobile ad campaign, offering in-game rewards to Words with Friends and Scramble with Friends players. It's the first time Zynga has taken part in a mobile-game ad campaign, although it has partnered with other brands, such as McDonald's, for in-game rewards.

As part of the "It Starts With You" campaign to promote the 2013 Honda Accord, players of the two Zynga games can earn in-game currency and tips by playing words "sponsored" by Honda such as "new," "tech," and "you". The campaign kicked off October 6 with a "Word of the Day" promotion in Words with Friends while the Scramble With Friends promotion began October 13 and will last until October 31. It features a branded game board, with tokens awarded to players who locate the words "Accord," "luxury," and "new."

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Oct 16, 2012

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.