Gay and Interracial Couples Among the 'Wholesome Families' in New Honey Maid Ad

Marketer is Latest to Embrace Diversity in Spot out of Droga5 New York

Published on Mar 10, 2014

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Mondelez' 90-year-old graham cracker brand Honey Maid is the latest in the line of marketers to promote diversity in this new commercial created out of Droga5 New York. The ad bears out in familiar fashion, featuring a montage of scenes of familial fun -- only this time, they illustrate the changing face of the American family and feature a gay couple parenting their newborn, a single father getting his son dressed for school and an interracial family with a black mother and white father taking a stroll with their mixed-race kids. A voiceover reads, "No matter how things change, what makes us wholesome, never will."

Read more about the Honey Maid campaign and about how other marketers are embracing diversity on

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Mar 10, 2014
Droga5 New York
Honey Maid
Senior Director, Marketing:
Gary Osifchin
Senior Brand Manager:
Tracey Benitz
Senior Associate Brand Manager:
Funbi Ibe
David Droga
Chief Creative Officer:
Ted Royer
Executive Creative Director:
Kevin Brady
Senior Copywriter:
Nathan Lennon
Senior Art Director:
David Gibson
Chief Creative Officer:
Sally-Ann Dale
Head of Broadcast Production:
Ben Davies
Bill Berg
Head of Brand Strategy:
Ted Florea
Brand Planning Director:
Matthew Springate
Group Communications Strategy Director:
Colleen Leddy
Communications Strategist:
William de Lannoy
Production Company:
Production Company:
Martin + Lindsay
Director, Photography:
Carlos Veron
Executive Producer:
John Marias
Tanya Stephens
Lost Planet Editorial
Christopher Huth
Assistant Editor:
Adriana Machado
Executive Producer:
Krystn Wagenberg
Kate McCormick
Managing Director:
Justin Lane
Senior Producer:
John Skeffington
Adrian Seery
Search Party Music
Executive Producer:
Eric David Johnson
Music Producer:
Winslow Bright
John Askew
Sound Director:
Sonic Union
Paul Weiss

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