Creativity

Hotels.com just gave itself the world's longest URL

What's more, Captain Obvious can recite it all in one go

By Alexandra Jardine. Published on May 03, 2018

Editor's Pick

Hotels.com is a kind of "does what it says on the tin" kind of brand name. Or so you might think.

The company now wants to explain that actually, it does more than just hotels--it does all kinds of accommodations (like cabins, teepees, houseboats, cabanas...you get the picture). So in order to do that, it gave itself the "longest URL on the internet" incorporating all of it.

Agency CP&B came up with the stunt, which includes a video of its brand spokesperson Captain Obvious reciting the whole thing without hardly drawing breath. It takes him around three minutes--and if you listen to the end, there's a reward of a discount code.

Fatal Farm at Gifted Youth directed the film, which is part of a wider campaign highlighting different types of accommodation--including wedding venues, ski lodges and places where you go can do goat yoga.

Alexandra Jardine

Alexandra Jardine

Alexandra has been writing about the world of advertising and marketing since 1999, and for Creativity Online since 2011. She lives in London.

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Credits

Date
May 03, 2018
Agency:
Crispin Porter & Bogusky
Client:
Hotels.com

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