HSBC Brings New Year Boost to Brexit Britain

'Global Citizen' Campaign Reminds Viewers That the U.K. is Part of Something Bigger.

By Emma Hall. Published on Jan 02, 2018

Editor's Pick

With Brexit looming ever closer, a new spot from HSBC U.K. reassures Brits that they still have a place in the global community.

The film, by JWT London, celebrates cosmopolitan character of everyday life in the U.K. and introduces a playful twist on HSBC's new global tagline, "Together We Thrive."

Comedian Richard Ayoade starts the day in a coffee shop with "A Colombian, a Guatemalan or a piping hot Costa Rican," and ends it with Chinese, Italian or Indian cuisine. In between, he stops to appreciate German and Japanese cars, American movies watched on Korean tablets, Siberian dogs, Brazilian footballers, and Swedish flatpack furniture.

Ayoade concludes, "We live on a wonderful little lump of land in the middle of the sea, but we are not an island. We are part of something far bigger."

A spokesperson for HSBC U.K. says, "We have been connecting the world through trade for 152 years. Our new ad campaign reflects our proud international heritage and our commitment to helping people, businesses and communities in the U.K. to thrive."

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Jan 02, 2018
JWT London
Creative Director:
Mike Watson
James Humphries
Craig Hunt
TV Producer:
Sonny Botero
Production Company:
Chris Palmer
Executive Producer:
Rupert Smythe
Ciska Faulkner
Director, Photography:
Stepahane Fontaine
Production Designer:
Andy Kelly
Costume Designer:
Natalie Humphries
Scot Crane
Edit Company:
The Quarry
Jean-Clement Soret
Post Producer:
Thomas Cole
Special Effects On-Set Supervisor:
Dan Lorenzini
Sound Effects:
Marcus Dryden
Sound Director:
Sound Director:

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