HSBC Creates a Minting Carnival for HK Rugby Fans

JWT London spot promotes commemorative Rugby 7s medallion.

Published on Mar 21, 2013

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Rugby players, together with a colorful cast that includes showgirls and sailors help out at an underground mint in HSBC's spot for its sponsorship of Hong Kong's Rugby 7s, which kicks off this weekend.

The ad, by JWT London and directed by Ash Bolland, is running in the stadium and online. It promotes a commemorative medallion created by HSBC for the fans at 7s as well as capturing the carnival atmosphere of the event. HSBC has minted 10,000 of them and they are exclusively available to fans in the HSBC 7s Village.

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Mar 21, 2013
JWT London
Global Creative Director:
Axel Chaldecott
Art Director:
Simon Sworn
Matt Chandler
TV Producer:
Romila Sanassy
TV Producer:
Helen Ball
Agency Planner:
Orlando Hooper-Greenhill
Global Creative Director:
Tanya Hamilton-Smith
Account Manager:
Rollo Gwyn-Jones
Media Planner:
Sam Selleck
Ash Bolland
Production Company:
Curious Films
Sound Director:
Dan Weinberg
James Rosen
Global Head of Advertising:
Andrea Newman
Post Production:

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