HSBC: Serious Play

Rugby, Hong Kong style.

Published on Mar 19, 2012

Editor's Pick

JWT London captures the spirit of the Hong Kong Rugby Sevens in this fun spot for HSBC, (a co-sponsor with Cathay Pacific of the tournament, which kicks off on March 23). Inspired by the tradition of spectators wearing fancy dress to the event, it depicts centurions, cowboys, elves and more playing rugby in the streets of Hong Kong (some of them are professional Sevens players as well as stuntmen). The film will be broadcast within the Hong Kong Stadium during the tournament, as well as on HSBC's YouTubechannel.

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Mar 19, 2012
JWT London
Global Creative Director:
Axel Chaldecott
Global Creative Director:
Daniel Hennessy
Art Director:
Miles Bingham
Art Director:
Kevin Masters
Kevin Masters
Miles Bingham
Agency Producer:
Romila Sanassy
Agency Planner:
Orlando Hooper-Greenhill
Paul Middleditch
Production Company:
Annex/Plaza Films
Andy Packer
Peter Whitmore
Sound Director:
Sam Ashwell @ 750MPH
Music Artist:
The Black Keys

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